Viber messages has its own stages of implementation. There are 6 of them. In this article, we will tell you about each one and give answers to common questions and dispel misconceptions. So let’s get started.
- How to make a bulk messaging Viber?
- How to do mass messaging on Viber?
- How does bulk messaging Viber work?
- How to do bulk messaging Viber?
- Viber messages KPI for analysis
How to make a bulk messaging Viber?
The question is broad and requires detailed information. First, let’s dispel the misconceptions of users. There are three types of mailings: official, gray and via bot. Mailing via bot has nothing in common with the regular mailings that we offer. And so we go step by step, answering the question and describing what is included in the mailing.
Viber messages and its types
Before starting the mailing, you need to figure out what topic your message has. The choice of the type of mailing in Viber will depend on the context in the message. This will determine how to send. There are several ways to send mailings:
Official Viber messaging via our alpha name
Official Viber messaging with our neutral logo with the alpha name from YourPrice. This mailing is sent on behalf of and under the logo of our company. Such messages have a legal and corporate connection to the company and its brand, but given its neutrality, it suits 95% of our customers. The mailing is carried out only to Ukrainian numbers.
Viber has certain rules and restrictions on content when using their API for sending messages. Which in turn makes some restrictions for using the official mailing. Prohibited content.You cannot send messages containing obscene language, insults, threats, spam or information that violates laws through Viber’s official channels. Sometimes we also filter orders even into gray, unofficial mailings. It is forbidden to use links to profiles: Telegram, Facebook, Instagram. Viber does not like it when its audience is taken away from its network to competitors.
Registration and Viber messaging with your alphaname and logo
Send Viber message is carried out from YOUR individual name. You can add your own logo to it. However, according to Viber terms, this option is by subscription. Viber costs about $300, you should choose mailings. If you violate these terms, the alphaname will be deactivated and another user can take it. If you plan long-term cooperation and you have a serious brand, then it is better to take this package. Mailing in Viber is carried out only by Ukrainian numbers. The cost of registering your own alphaname 50 usdt
The minimum monthly fee for sending Viber messages will be €220 in your local currency. Viber administration will cancel your alphaname if you send fewer messages.
Viber messages via bot
This is a mailing carried out using a bot to which you must first subscribe. The service is not in demand because it requires additional costs for subscribing to the bot. As a rule, this type of mailing is used in CRM systems in marketing modules.
Unofficial Viber mailing
Unofficial mailing in Viber, when accounts are sent. These are messages sent from personal accounts without official status or connection to any organization. From Vasya Petya Klavdiya. So-so of course, but if you are in the gray topic, you have nowhere to go. Because Viber will not let you into the official one. Such Viber messages are often spam-like and are suitable for entrepreneurs and individuals. There are no restrictions on numbers.
At the moment, there are two types of gray mailings:
Group invitation message
Group invitation message – this is Unofficial Viber mailing, it includes sending a message containing text up to 500 characters and a button with a link to your group. No other links except Viber groups are suitable. The cost is 0.018 usd per invitation. Sending invitations with a call to subscribe to a group or community. This type of mailing is two times cheaper than the official one and has a number of limitations.
- Firstly, you cannot send your picture.
- Secondly, the life of such a message is exactly until it collects a critical number of complaints to the number.
- Thirdly, there is a minimum order of 5000 invitations with a price of 0.03 usdt per message.
- Fourthly, there is an option that the message will be deleted by Viber, and our number will be blocked.
- The text is pulled from the group description, before sending, replace your description with the necessary one.
In addition, it is worth noting that sometimes Viber can add a warning to Unofficial Viber mailing: Possible spam.
Viber messaging in PM
Sending to personal messages is a spam mailing containing text up to 500 characters and any link (without buttons). The cost of Viber messaging in PM is 0.046 usdt per message. Sometimes there are difficulties with sending this type of mailing. Since Viber is constantly introducing new spam recognition algorithms, before ordering, check the possibility of messaging Viber in PM.
Viber messaging and scraping phones
It is very good if you have the clients’ phones, and even better if they have Viber. What to do if you don’t know if the phone has Viber? Use the service checking numbers for Viber. The cost is not high compared to sending a letter to nowhere. The cost of checking is 0.002 usd. Methods for collecting the number database are only open sources and legal methods. We do not hack anything, if the contacts in the group are closed or there is no link to the group – look for another one.
And what to do if there are no numbers but you really want them? We can hint that there are Viber groups whose numbers are in the public domain. Collecting numbers from a Viber group will cost you 0.008 usd per number + name. There is a minimum order of 15 usdt. If you need to get 10 subscribers, you pay the minimum order. More information about Scraping for Viber.
If you do not have a Viber group database in which you believe your target audience is located, we can collect a database for you based on keywords in the name (description) of the group. The maximum number of keys is 20 pcs. The cost of collecting groups for parsing is 15 usdt.
Great, now you know how to collect target audience phone numbers. As you understand, mailing to the target group refers to warm mailings. In this case, the percentage of transitions is higher and the probability that they will subscribe to your channel in the group is also.
Creating a message for Viber messages
What type of content is best to send? Viber messages with media or with a picture? The question is open. Of course, video content is much more informative and its CTR is higher. However, the Viber API has limitations on sending content types. Videos will not work through the official channel, its bandwidth is too small. But we found a solution to this issue and sometimes it works using gray Viber messages. Now we can say with confidence that you can place a link, text, picture, phone number in mailings.
How to compose a selling message using the AIDA principle. Basics of writing AIDA:
- A (Attention): Grab attention with a bold message, emoji, or image. Stand out from the start.
- I (Interest): Make your offer unique. If you’re like everyone else, you won’t get clicks.
- D (Desire): Highlight why the user should choose you. Emphasize your competitive advantage.
- A (Action): Encourage action with clear, direct CTAs. Use “Get a catalog” instead of “Go.”
To this standard formula of the marketer they forgot to add Personalization! Be sure to indicate the NAME of the recipient at the beginning of the message and mention it again in the text. Your recipient receives tons of spam, how to distinguish it from spam? Address them by name. That is why we recommend using parsing in the format phone + name.
The best time for messaging in Viber
The optimal time to launch a mailing list can depend on several factors, including the type of your audience. Think about what their habits are in using messengers, taking into account the time zone. However, on average, the optimal time for sending messages in messengers is often concentrated in the following intervals:
- Evening and morning time
- At this time, many users actively use messengers before and after the working day. Sending messages on Viber around 6:00 PM – 9:00 PM or 7:00 AM – 9:00 AM can be effective, as users may be more likely to engage with content during these times.
- Weekends
- On Saturday and Sunday, messenger activity can also be increased. Users, especially in their free time, can open and read messages.
- Testing the time for messaging in Viber
- If the sending volume is large, conduct A/B testing of the time of sending messages. This will allow you to identify the optimal time for your specific goals and audience. We send 200 every hour and cut off analytics. But keep in mind that you will have to pay 30 usd for setup for each mailing.
- Remember about time zones
- If your audience is in different time zones, take this into account when planning your messages to cover their active time.
It is important to remember that the optimal sending time may vary for different companies and audiences. Regularly analyze data and conduct tests to determine the most effective time for your Viber message distribution.
How much does messaging in Viber cost?
The cost of messaging in Viber is formed from the cost of work on setting up and paying for Viber or purchasing accounts for mailing. Therefore, there is no single price list, but we will try to estimate so as not to receive unnecessary questions.
Cost of work on setting up mailings
You will need to pay 30 usdt for setting up one mailing. If you need Viber messages for 10 numbers, you will have to pay the full amount. What the work includes:
- Preparing and formatting data to meet Viber requirements
- Proofreading your text and recommendations from a marketer to pass its moderation at Viber
- Collecting and interpreting analytics for the customer in tables
The number of delivered messages, opens, clicks on links and user actions. After collecting the data, the analytics are interpreted for the customer. The information is aggregated and organized into tables. Additionally, it is possible to create interactive dashboards. - Conclusion and recommendations for further work with the database
Based on the data and analysis, conclusions were formulated about the work done. Recommendations are aimed at improving the effectiveness of future mailings. They may include adjustments in segmentation, changes in content. More efficient use of data will help improve the quality and results of mailings in the future.
Cost of Viber mailing
- With the official mailing through our or your alpha name, everything is simple 0.031 usd only for Ukrainian numbers.
- Unofficial Viber messages have a price grid that is tied to the number of messages:
from 3,000 messages at 0.018 usdt (Group invitation message) and 0.046 (messaging in Viber PM).
more than 50,000 messages – 0.017 usdt
Important! Don’t forget to take into account the cost of setting up Viber messaging and add 30 usd to the total cost.
How to do mass messaging on Viber?
After you know what is included in mass messaging on Viber, you can send us the tech. task on Viber messaging. What is needed for effective mailing:
- Prepare the text
- Indicate the name of the button if this is an official mailing
- Decide on the goal where we are leading the recipient of the letters. If this is a Viber group, then a link.
How does Viber bulk messaging work?
The principle of Viber bulk messaging is based on two methods. The first is using the official API, the second is sending messages directly from accounts. All of us at the dawn of Viber tried to send from our accounts and we all remember how quickly the block arrived. Viber messages brought nothing but pain.
The principle of working through the API is described on the official Viber website and developers use it with knowledge of the matter. As for mailing from under accounts, the process is approximately the following:
- buying fake accounts, the price tag is about $ 0.1
- repost your message according to the list of numbers
This is a simplified explanation of the principle of how Viber mailing works. Of course, there are nuances that have technical turns. If only it were that simple, then this
How to make bulk messaging Viber?
In order to make bulk messaging Viber, you need to complete 5 steps:
Collecting phones taking into account Viber:
- To do this, you need to get phone numbers that are registered in Viber. Use various sources to collect subscribers. As an option, advertising in Viber, but there is nothing better than parsing contacts.
Creating a compelling text.
- You need to write a text that will interest your audience. The text should contain elements that can provoke users to action.
Choosing a service for mailing and time
- After that, you need to choose a platform that supports sending messages via Viber. Viber messages are carried out through us, of course. And no other service will help you with this)) We will adapt to your requirements and budget.
Determining the number of recipients and payment
- Determine the number of recipients for your mailing, and then pay for the mailing services. Payment is accepted in a form convenient for you, in accordance with the selected tariff plan.
Data analysis and segmentation
- After completing the mailing, it is important to analyze the data on delivery, reading and actions of recipients. The data will help you evaluate the effectiveness of the mailing. After that, segment users for further work. Remove those who saw and did not click – these are not your clients.
Viber messages KPI for analysis
The main KPIs for mailing are key performance indicators for analyzing the success of sending messages in Viber. Viber messages has the following kpi items:
- Sent. The total number of messages sent as part of the mailing.
- Delivered. The number of messages that were successfully delivered to recipients without errors.
- Rejected. The number of messages that were rejected for various reasons (e.g., invalid number, recipient opting out of the mailing list, etc.).
- In progress. Messages that are in the process of being sent and delivered, but have not yet been completed.
- Viewed. The number of recipients who opened the message.
- Clicked. The number of users who clicked on links in the message or performed any target action. These are your golden recipients. It wouldn’t hurt them to call and offer your services or products by voice.
- Delivery percentage. The share of messages delivered successfully from the total number of sent messages, expressed as a percentage.
These KPIs help evaluate the effectiveness of Viber mailings. If you add utm tags to links and can track registration or sales through Google Analytics, that would be even better. Use all possible data to analyze the results. After the analysis, adjust the communication strategy with your target audience.
