Technical SEO - on page seo

How to speed up indexing? Internal website optimization will help search robots crawl and index content on pages faster. Below we describe the work that our seo studio carries out in the Seo internal optimization service. This manual can be given to your SEO specialist so that he can check your internal SEO optimization of the site and correct errors.

SEO checklist – work plan

1. 1. Technical SEO analysis
   2. Key word search Google
   3. Site structure – tech seo
   4. SSL & protocol https
   5. Sitemap, robots txt and redirection
   6. Meta canonical
   7. Hreflang – seo lang
   8. Meta tag Description & Title
   9. Html tags
   10. Breadcrumbs
   11. Image optimization
   12. Anchors
   13. Structured data
   14. Friendly url
   15. Pagination and seo
   16. Responsive web design
   17. 404 web page
   18. WordPress seo

Technical SEO on page seo analysis

Analysis of internal website optimization is the very first stage of work that needs to be carried out. It includes checking all of the above work. After checking, we will have a clear plan of what your internal website optimization requires. As a toolkit, we will not stop at point checks.
For a comprehensive analysis of internal website optimization, you can use any of the tools. They may not differ significantly in functionality, but almost all have functionality for preliminary analysis of internal website optimization. We will be primarily interested in the analysis of internal website optimization and the overall importance of website optimization. This value usually consists of 100%. The screenshots below show these indicators for each instrument. Our goal as an SEO studio is to bring them to 100% optimization.

1. Ahrefs – tech seo
2. SEMrush site audit
3. SE Ranking
4. Moz Pro
5. Screaming Frog SEO Spider

Ahrefs – tech seo

Ahrefs provides analytics on backlinks, keywords, traffic, and competitors. It has functionality for analyzing on-page optimization, including site audit, canonical link checking, URL structure analysis and other parameters. And Ahrefs, with paid packages, allows you to track changes in positions in search results.

As can be seen from the screen Health Score 100%. There are minor errors, but they do not critically affect the indicator. The tool also provides instructions on how to fix the error.

SEMrush site audit

This is the second most important tool, if not the first. It allows you to analyze keywords and track positions in search results. Allows you to find technical errors when auditing a site. On-page optimization analysis allows you to compare your website with your competitors. Therefore, we use it very often for competitive analysis. Ultimately, it helps identify the strengths and weaknesses of your SEO strategy.

However, the high cost of SEMrush’s paid packages renders it impractical for individual use. Thus, executing internal website optimization via SEMrush necessitates a substantial budget allocation for SEO marketing efforts, leading us to recommend exploring alternative solutions for more cost-effective options.

SE Ranking – on page seo

SE Ranking provides tools for analyzing keywords, competitors, search rankings and traffic. Includes functions for site audit, including checking technical parameters. It also provides analytics on page loading speed, URL structure, and other aspects of on-page optimization.

 

Moz Pro – technical seo

Provides analytics on backlinks, keywords, competitors and traffic. Includes tools for site auditing, including checking for technical errors, canonical links, URL structure and other on-page optimization parameters.

Screaming Frog SEO Spider

This is a program that allows you to scan your website to identify technical errors, duplicate content, URL problems, and other aspects of on-page optimization. Provides detailed reports on the health of your site and recommendations for improving SEO.

Comprehensive tools make the analysis of internal website optimization quick and convenient. They can also be used to conduct a comprehensive analysis of the internal optimization of your website and identify potential problems. We analyze internal website optimization using several tools, because we have paid versions.

Key word search Google

We offer you an expert approach to analyzing and optimizing your website, starting with its fundamental element – the semantic core. What is the semantic core? This is a set of keywords and phrases that best describe your business and services. It is the foundation of a successful SEO strategy because it helps structure your site’s content around relevant queries.
Our team of professionals will carry out a full cycle of work with your semantic core:

• First, we collect the semantic core. We conduct an in-depth analysis of your niche, competitors and target audience. Based on your analytics, we identify the most converting queries.
• Secondly, we cluster queries. Query clustering is the process of grouping keywords and phrases into logically related clusters.
• Thirdly, we optimize the content. The semantic core will help optimize existing content and develop new one. This way you can cover all the needs of your target audience as much as possible.

The importance of the semantic core for internal website optimization cannot be underestimated. It not only ensures better visibility of your website in search engines, but also helps attract your target audience, improve user experience and increase conversions.

Site structure

Analysis of competitors’ website structure and popular categories based on the semantic core. Based on this data, a competitive structure of the site is created. At the same stage, it is best to determine the nesting of links in the site structure. Internal website optimization requires minimal nesting of links. Therefore, it is worth visualizing your structure in advance to meet these requirements.

The site structure is visualized in any convenient BPMN editor or in miro.

SSL & protocol https

Installing a website security certificate (SSL) is a key step to ensure a secure online presence. HTTPS not only encrypts data transmitted between the user and the server, but also establishes trust with visitors, confirming the authenticity and security of your web resource. This protocol creates a secure connection that ensures confidentiality and integrity of information.

In addition, the use of HTTPS is one of Google’s ranking signals, which can positively affect your site’s ranking in search results. When choosing an SSL certificate, you can consider both paid and free options. Paid certificates provide a higher level of trust and assurance, while free certificates may be a suitable choice for small and start-up projects. In any case, installing a site security certificate is an integral element of data protection and increasing user confidence in your web resource.

Sitemap, robots txt and redirection

Sitemap robots txt are generated automatically by any SEO modules. Below in the text we will give recommendations on which plugins to use. But what to do if you need to register everything manually. We will check for the presence of robots.txt, make adjustments, and exclude technical pages from the index. Only beautiful pages with the necessary content will be included in the search results. This should be done immediately after writing the site. So what should robots txt for wordpress look like?

1. Robot txt
2. Sitemap
3. Server configuration
4. Htaccess redirection

Robot txt for technical seo

Creating a robots.txt file is essential for controlling which pages of your site are indexed by search engines. Essentially, it acts as a barrier, preventing robots from accessing certain areas. Below, we provide instructions for creating and checking your robots.txt file to ensure optimal performance and indexing for your website. Whether you’re generating the file from scratch or reviewing an existing one, our guidance ensures your robots.txt is configured effectively for your WP site’s needs.
User-agent: *
Allow: /wp-admin/admin-ajax.php
User-agent: Googlebot
Disallow: /?
Disallow: /wp-admin/
User-agent: AdsBot-Google
Disallow:
User-agent: Googlebot-Image
Disallow:
Sitemap: https://Your-site.com/sitemap.xml
Host: Your-site.com
When crafting your robots.txt file, the:

• “User-agent: *” directive encompasses all search robots.
• “Allow: /wp-admin/admin-ajax.php” grants access specifically to the admin-ajax.php file for these robots.
• Subsequent directives cater to different search robot types like Googlebot, AdsBot-Google, and Googlebot-Image, delineating specific indexing instructions.
• “Disallow” directives prohibit indexing of designated pages and directories.
• Additionally, the “Sitemap” directive indicates the location of your sitemap file, while “Host” specifies your site’s domain. Our guidance ensures meticulous creation and verification of your robots.txt file, guaranteeing optimal indexing and adherence to search engine guidelines.

Sitemap – technical seo

Sitemap creation is typically automated through plugins, ensuring comprehensive coverage of your website’s pages. The creation of a sitemap occurs automatically with plugins. However, sitemap.xml can be generated using a sitemap generator or simply using an excel spreadsheet. Naturally, we do this only in extreme cases and mostly use pre-installed plugins. The main thing is that all pages are included in it because thanks to the sitemap, Google will not miss a single page and all will be included in the index.

Server configuration

Setting up the correct server response codes is important to ensure your site is indexed and ranked well in search engines. The server response codes (200, 404, 500) are configured at the initial stage of hosting the site on the server. This should be done by the site developer, our task is to make sure it works.

Setting Up .htaccess redirection

Implementing redirection from www to non-www and from HTTP to HTTPS constitutes fundamental on-page optimization practices. These configurations, typically executed within the .htaccess file, serve multiple purposes, including enhancing security, ensuring URL consistency, and bolstering SEO efforts.

Primarily, redirecting from HTTP to HTTPS aligns with one of Google’s ranking signals, potentially elevating your site’s position in search engine results. This transition to a secure protocol not only safeguards user data but also fosters trust and credibility with visitors.

Secondly, redirecting from www to non-www addresses aids in mitigating duplicate content issues. By consolidating your website under a single preferred domain, you circumvent the risk of search engines indexing multiple versions of the same page. This practice contributes positively to SEO by streamlining your site’s structure and improving its crawlability and indexability.

For Apache servers, below are examples of code snippets to be added to the .htaccess file:

Https from Http

RewriteEngine On
RewriteCond %{HTTP_HOST} ^www\.example\.com [NC]
RewriteRule ^(.*)$ http://example.com/$1 [L,R=301]

Redirect www to non www

RewriteEngine On
RewriteCond %{HTTP_HOST} ^www\.example\.com [NC]
RewriteRule ^(.*)$ http://example.com/$1 [L,R=301]

Meta canonical

A meta canonical tag is an HTML element used to specify the preferred version of a web page when multiple versions of the same content exist. It informs search engines about the primary or canonical URL that should be indexed and displayed in search results. The rel=”canonical” tag plays a crucial role in specifying the canonical or primary version of a page’s URL, particularly when various versions of the same page exist across a website. By employing this tag, webmasters guide search engines to understand the preferred version for indexing and displaying in search results.

Impact of the rel=”canonical” tag on SEO

1. Elimination of duplicate content: Implementing the rel=”canonical” tag helps mitigate the risk of search engines indexing duplicate content across multiple versions of a page. Failure to use rel canonical can lead to indexing issues and potentially harm your site’s reputation.
2. Enhanced link juice consolidation: When search engines encounter the rel=”canonical” tag, they consolidate the PageRank from different page versions. Consequently, the primary page receives the accumulated PageRank, bolstering its position in search results.

In conclusion, integrating the rel=”canonical” tag is imperative for internal website optimization. It ensures that search engines accurately index and rank your pages, fostering a stronger online presence and improving overall SEO performance. Utilizing HTML rel canonical or link rel canonical attributes in your website’s structure aids in establishing clear directives for search engine crawlers, contributing to a more cohesive and effective optimization strategy.

Hreflang – seo lang

The hreflang attribute plays a pivotal role in multilingual websites, aiding in indicating language and regional variations of a page. Its utilization is paramount for optimizing such websites, ensuring accurate display of language versions by search engines. Here’s why the SEO hreflang attribute is essential:

1. Guiding users appropriately. Hreflang facilitates search engines in determining the correct page version to display based on users’ language preferences. This enhances user experience and can result in heightened visibility and rankings in search results.
2. Preventing duplicate content. By specifying language versions with the hreflang attribute, the occurrence of duplicate content across different language variants is mitigated, aligning with best SEO practices.
3. Enhancing relevance and usability. Providing content in users’ native languages enhances their engagement and satisfaction with the page’s content, fostering loyalty and positive user experiences.

In essence, implementing hreflang tags is crucial for ensuring search engines correctly showcase language variations of a website. By adhering to SEO best practices and incorporating hreflang attributes, websites can optimize their multilingual content effectively, leading to improved on-page SEO performance and user satisfaction.

Meta tag Description & Title

Unlock the potential of your website to draw in more visitors and elevate its search engine standings with the strategic use of meta tags! Meta elements like description and title tags are not only integral components of your page’s HTML framework but also pivotal factors influencing your search engine rankings.

Optimized meta tags wield considerable influence over your search visibility, driving higher lead generation and bolstering the click-through rate of your content. The description tag succinctly encapsulates your page’s content, captivating users’ interest and compelling them to visit your site. Meanwhile, the title tag serves as the initial point of contact for users in search results, necessitating informativeness, allure, and strategic keyword inclusion to captivate attention and maximize click-through rates.

Our team specializes in crafting meticulously optimized meta tags tailored to your website’s needs. Through meticulous content analysis, keyword identification, and creative tag crafting, we develop unique and compelling meta tags that enhance your search engine rankings and resonate with your target audience. Seize the opportunity to amplify your site’s traffic with the strategic deployment of effective meta tags!

Html tags – headlines,

Utilizing semantic HTML tags for website elements entails employing specific HTML elements to delineate the content structure of a webpage, with a keen focus on conveying its inherent meaning or semantics. This practice holds significant importance as it enhances accessibility, bolsters SEO optimization efforts, and contributes to the overall structural integrity of the codebase.

By strategically incorporating semantic HTML tags, web developers can ensure that the content’s meaning is accurately conveyed to both search engines and users, thereby improving the webpage’s accessibility for individuals with disabilities. Furthermore, search engines rely on semantic markup to better understand and index the content, ultimately leading to improved search engine rankings and visibility.

1. Headlines
2. Lists <ul>, <ol>, <dl>
3. Header, footer

Headlines

Internal website optimization encompasses a series of tasks revolving around HTML page structuring. A fundamental aspect of this optimization endeavor involves organizing the hierarchical structure of headings, spanning from H1 to H6. These heading tags serve to accentuate the main sections of the page, facilitating user comprehension and search engine interpretation. It is imperative to adhere to best practices, such as ensuring the presence of a single H1 heading per page, to maintain structural clarity and SEO effectiveness.

Moreover, crafting compelling and informative headlines is integral to enhancing user engagement and click-through rates. By incorporating bright and enticing headlines, webmasters can effectively capture users’ attention and encourage interaction with the content. Leveraging clickbait headlines judiciously can further amplify engagement and bolster the overall effectiveness of the optimization strategy.

Lists on page seo

When optimizing content on website pages, we always use the lists <ul>, <ol>, <dl>. A page laid out in this way is more systematic and presents information in an orderly form.

Header, footer

When marking up elements, consider their context and meaning. Headers are ideal for top-page navigation and logos, while footers are perfect for contact details and social media links. It’s essential to align these elements for optimal usability and visual coherence.

Breadcrumbs

Breadcrumbs serve as concise navigation aids, guiding users from the homepage to the current page. Beyond navigation, they contribute significantly to SEO and internal linking strategies:

1. Enhancing website navigation. Breadcrumbs provide users with clear paths to navigate through complex site structures, improving overall user experience and site usability.
2. Facilitating internal linking. By establishing clear connections between pages, breadcrumbs ensure seamless navigation and prevent isolated pages, thereby enhancing internal linking strategies.
3. Boosting SEO performance. Breadcrumbs contribute to better site structure and organization, optimizing site crawlability and enhancing search engine visibility, thereby improving technical SEO performance.

Implementing breadcrumbs is straightforward with plugins like the WordPress Breadcrumbs plugin, making it easy to integrate them into your website’s navigation system and internal linking strategy.

Image optimization

SEO on-page image optimization plays an important role in improving the SEO performance of your website. It not only makes your content more attractive and accessible to users, but also helps improve your site’s ranking in search results. So, what steps do we take for image optimization?

• Firstly, we ensure that keywords are incorporated into the file names, aiding search engines in understanding the image content’s context. This aids in better indexing and ranking in search results.
• Secondly, we optimize images by adding descriptive alt attributes, also known as Alternative Text, to the code. This text provides a detailed description of the image content, enhancing its relevance to the page context.
• Thirdly, we focus on website speed optimization by compressing image sizes. Large image files can slow down page loading speed, negatively impacting user experience. Therefore, we employ jpeg optimizer tools to compress image sizes, ensuring faster loading times.

Additionally, we pay attention to rewriting image descriptions and titles to provide detailed information and improve user engagement. Captions can also be utilized to provide further context to the image content.

By optimizing images using these techniques, you not only enhance the attractiveness of your website but also ensure that search engines correctly index and rank your content. Therefore, image optimization should be an integral part of your website creation and maintenance strategy.

Anchor in text, technical seo

Anchors, known as anchor texts, serve as crucial elements in enhancing your website’s SEO performance. These text or graphic components act as links to various pages or resources, and integrating keywords into the anchor aids search engines in comprehending the content and context of the linked page. While some SEO studios define anchor links as texts linked from other sites, we adhere to the classic definition, considering any text with a link as an anchor text.

We conduct competitor analysis to compile a list of anchors they utilize. Below is a technical guide for copywriters on the correct usage:

1. Relevance: Anchors should be pertinent to the linked page’s topic and content.
2. Naturalness: Anchor links must blend seamlessly into the surrounding text, appearing logical and natural.
3. Quality and authority: Preference is given to links from authoritative and high-quality resources, particularly in Linkbuilding.
4. Diversity: Utilize various anchor types, including keywords, long phrases, brands, and URLs, to foster a diverse and natural link profile.

Adhering to these guidelines not only enhances your website’s SEO but also fosters a more engaging user experience. However, refrain from using the anchor keyword of the optimized page. For instance, if a page targets the keyword “internal website optimization,” avoid linking it directly. Instead, opt for a synonym like “website optimization” to prevent the perception of anchor link spam.

Structured data

Structured data boosts content visibility in search results by aiding search engine comprehension. We ensure structured data inclusion through coding or plugin installation. This enhances recognition and indexing by search engines. Structured data increases chances of appearing in rich snippets. It boosts website visibility and accessibility to users.

Rich result test

You can check whether you have rich results configured using the rich snippets testing tool or schema.org markup validator

Structured Data testing tool

Schema markup generator

When it comes to implementing structured data on your website, utilizing tools like the Yoast SEO Plugin can simplify the process. This plugin automatically generates schema markup for structured data, such as

• organization,
• article,
• product.

For a deeper understanding of structured data and its impact on search results, Google’s structured data documentation provides valuable insights and examples. By leveraging these tools and resources, you can enhance your website’s on-page SEO and ensure that it stands out prominently in search engine results pages.

Structured data – rich result test

Friendly url

Human Friendly URL s (HFURLs), also known as seo friendly url, are a crucial aspect of website optimization, providing clear and understandable web addresses for users. Unlike complex, dynamically generated links, human-readable URLs incorporate meaningful words or phrases, often including targeted keywords for page optimization.

Integrating seo friendly links into internal website optimization offers numerous benefits for SEO:

1. Enhanced readability. Friendly link are more intuitive and descriptive, encouraging users to click and improving overall user experience.
2. Content clarity. By including keywords in the seo urls, search engines gain insight into page content before crawling it.
3. Streamlined crawling. Optimized URLs facilitate easier navigation for search engine crawlers, improving indexing efficiency.
4. Increased trust and click-Through Rate (CTR). Keyword-rich URLs instill trust and credibility among users, leading to higher click-through rates in search results.
5. Improved shareability. Seo urls are easier to share and remember, aiding in content distribution and promotion efforts.

Overall, URL optimization using seo friendly links is a fundamental component of SEO strategy, enhancing website visibility and user engagement. By incorporating SEO-friendly links, on-page optimization efforts can yield greater success in search rankings and user satisfaction.

Pagination and seo

Pagination pages are pivotal in SEO pagination and SEO optimization, facilitating efficient site indexing by search engines. Often overlooked by developers, these pages invariably harbor duplicate meta tags, presenting a critical bottleneck. Our mission is to meticulously scrutinize and draft technical specifications to rectify these errors. On-page optimization of pagination pages encompasses a comprehensive set of tasks, which we delegate to developers:

1. Unique titles and meta tags: Every pagination page necessitates distinct Title and Meta Description tags that accurately portray its content. Consider incorporating identifiers like “Page1,” “Page2,” and so forth.
2. Correct canonical link: Ensure each pagination page includes a canonical link (rel=”canonical”) directing to the primary section or initial page of your blog.
3. Pagination integration into XML sitemap: Incorporate links to paginated pages within your sitemap. Verify compatibility with any sitemap generation plugins or modules.
4. Management of noindex, follow tags: Implement the noindex, follow attribute on pagination pages to prevent indexing of duplicates while facilitating link traversal and weight distribution to primary content pages.
5. URL optimization: Optimize the URL structure of pagination pages to include identifiers such as “Page1,” “Page2,” etc., enhancing their relevance and coherence.

Comprehensive optimization of pagination pages is indispensable for maximizing search visibility and ensuring seamless navigation and indexing of site content.

Responsive web design

A site’s responsiveness means that the site’s design and layout adapts to different screen sizes and devices, such as:

• smart phones, IPHONE,
• responsive design for tablets,
• responsive web design for laptops,
• desktop computers.

 

Why is it so important to have a responsive website? Search engines, particularly Google, prioritize responsive websites due to their ability to deliver a seamless browsing experience across diverse devices. By reducing site failures and enhancing user satisfaction, responsive designs contribute to higher click-through rates (CTR) and engagement levels. Consequently, websites with responsive layouts often achieve better search engine rankings.

To assess your website’s responsiveness and ensure it delivers a consistent experience across devices, it’s essential to regularly check its display on different platforms. Embracing responsive web design practices not only enhances user satisfaction but also positively impacts search engine rankings.

See how the site is displayed on different devices – Check website responsive.

404 web page

A 404 web page is displayed when a visitor requests a URL or page that doesn’t exist on your site. It’s crucial for SEO to create an engaging and functional 404 page.

Firstly, an appealing 404 page can turn a frustrating error into a positive user experience. Incorporating elements like friendly error messages, amusing illustrations, or links to popular pages can encourage users to stay on your site longer. Google considers user behavior, so keeping visitors engaged can benefit your site’s SEO. Including site navigation options can guide users to relevant content.

Secondly, functionality is key. Adding a search bar to your 404 page enables visitors to search for specific content, enhancing site usability and contributing positively to your site’s reputation.

Investing in a functional 404 page improves user experience and retention. We prioritize design and useful elements for seamless browsing. Try entering a non-existent URL on our site for an example.

WordPress seo

Currently, WordPress SEO optimization revolves around two widely used plugins: Yoast SEO and All in One SEO. Let’s briefly outline their pros and cons:

Yoast SEO

Advantages of Using the Yoast SEO Plugin for WordPress

1. WordPress SEO. Yoast SEO is a leading plugin for optimizing WordPress websites, providing a user-friendly interface for configuring SEO settings.
2. Technical SEO. Its wide functionality covers various aspects of technical SEO, including keyword analysis, meta tag optimization, sitemap generation, and robots.txt file management.
3. On page SEO optimization. Yoast SEO facilitates comprehensive on-page SEO optimization through its content analysis tools, assessing keyword presence, readability, and meta tag utilization.

Disadvantages of Yoast SEO:

1. Yoast SEO plugin. While the plugin offers extensive features, tweaking its settings may sometimes lead to performance challenges, particularly on slower hosting platforms or websites with substantial content volumes.
2. SEO on WordPress. Although the free version provides essential functionalities, access to advanced features requires upgrading to the premium version.

In summary, Yoast SEO is a powerful tool for WordPress SEO, offering versatile functionality and robust content analysis capabilities, but users should consider potential performance impacts and premium feature access.

All in One SEO

Advantages of All in One SEO plugin for technical SEO and on page SEO optimization

• First and foremost, All in One SEO boasts extensive functionality, similar to Yoast SEO, making it a comprehensive solution for technical SEO and on-page optimization.
• Secondly, the plugin offers a user-friendly setup process, ensuring ease of use for beginners and experienced users alike.
• Thirdly, its standout feature is the AI block, a paid add-on, which leverages GPTchat to simplify meta tag creation. Instead of manual input, users can select meta tags, streamlining the optimization process.

Additionally, All in One SEO provides support for essential components like XML sitemaps and robot.txt files, enhancing website visibility and indexing.

Flaws of All in One SEO

• However, compared to Yoast SEO, All in One SEO may offer fewer functionalities, particularly in its premium version.
• Moreover, its free version comes with limitations, with some advanced features only accessible in the paid version of the plugin.

In summary, All in One SEO is a robust option for SEO tech and on-page SEO optimization, offering extensive functionality and user-friendly features, albeit with certain limitations in its free version and compared to its competitor.

When comparing both seo tech plugins, it’s essential to consider their individual strengths and weaknesses, aligning them with your specific requirements, preferences, and budgetary constraints.

In conclusion, internal site optimization is a crucial step following the delivery of your website by the web designer or developer. Relying solely on their expertise for SEO may not suffice. Our SEO agency conducts SEO analysis, provides technical specifications, and oversees implementation. Collaboration between SEO and web design ensures effective optimization strategies.