What is Messaging in Direct Marketing? Messaging is direct marketing that is designed to directly interact with the audience. That is, if you already have contact information and you can directly communicate with the target audience. The main channels of direct marketing include all types of mailings and automatic calls. Our agency will help you collect the target audience and set up any type of mailing. We will organize systematized and personalized communication with your audience. Through mass and automated Email, SMS, Viber mailings and Push notifications, your commercial message will fall into the right hands.
SMS messaging это Direct Marketing
Direct Marketing by means of sending SMS. SMS marketing is sending text messages with a link to your mini-landing (example) to the mobile phones of your target audience. The biggest advantage of SMS messaging is the price of 0.016 usdt cost of one SMS. It is also not bad to set up a personalized message when sending, which gives an increase in the open rate. However, with all its advantages, there are disadvantages of SMS mailings. These include:
- low open rate.
- small amount of advertising material (up to 70 letters)
Perhaps there is an older generation that still reads SMS, but young people prefer instant messengers. The conclusion is simple: if your target audience reads SMS, then SMS mailing can help them.
Application of SMS marketing: informing about discounts, promotions, meeting reminders, trigger messages, segmentation of the telephone base, traffic and spontaneous sales.
Viber Messaging
Messaging Viber is sending messages via the Viber messenger using a branded or rented alpha name. Viber messaging has very good open rate and click-through rates in regions where Viber is a popular messenger (Ukraine, Russia, Belarus, etc.) The existence of many advantages makes it very effective in Direct Marketing. Advantages:
- the ability to send multimedia messages
- high level of engagement
- personalized messages
- the ability to customize a branded alpha name.
This is only a small list of the advantages of Viber messages. If there are advantages, there must be disadvantages. The main visible disadvantage is the need to spend $ 300 per month for Viber to assign you an alpha name. To get around this disadvantage, we provide our clients with our neutral alpha name.
Using Viber messages: promoting products and services, sending coupons and offers, communicating with the target audience, engagement, sales, traffic, informing.
Email marketing
Email marketing is sending messages via email. This type of direct marketing is considered an outdated type of mailing in the Russian-speaking segment. However, Email marketing is stable in the Western market. The West still uses email and still reads it.)) Advantages of Email marketing:
- broad opportunities for creativity
- setting up email chains by triggers
With the ability to send HTML code, email newsletters provide the opportunity to automate sales processes and segment audiences.
Application: Newsletters, information, personalized offers, sales, segmentation, abandoned cart reminders. Due to the ability to place a lot of content, email newsletters can be used for educational purposes.
You can read about the types of email newsletters and how to set them up on the page Email Marketing.
Telegram messaging
Using the Telegram messenger to send messages is becoming increasingly popular. The average cost of Telegram messaging, one message is 0.042 USD. At the moment, mailing in Telegram is done through spam or through a bot to which the user has subscribed.
If the first mailing requires a large number of farm accounts, then it delivers unwanted messages. The second one can be called a legal mailing, not only because the user has given permission to receive messages from your bot but also because they have subscribed to it.
Telegram messaging offers high engagement and interactivity. After that, using bots for automatic trigger messages makes your support service neither manual nor inefficient. Using bots for automatic trigger messages generally makes your support service automatic.
- Using Telegram messaging: promoting gray topics, informing about news and promotions, traffic, automatic notification and customer service through bots.
Want to learn more about telegram mailings? Go to the article Telegram messaging – direct marketing
Instagram messaging
Instagram messaging is sending messages via Direct to Instagram. This method of mailing is spam and sending messages in this way from personal Instagram accounts will 100% block you. Therefore, we offer the service of mailing via Direct to Instagram by our accounts. The advantages of this type of mailing include visual appeal, high level of engagement. The disadvantages include high cost. After all, all OUR accounts noticed sending messages will be blocked and deleted. Of course, this will not affect you as a customer, since you do not violate the rules of Instagram.
- Application of Instagram messaging: Promotion of products through visual content, interaction with the audience.
- Disadvantages: Use of Instagram parsers to collect an audience. Example of a database with an audience
If you sell a visually attractive product and you have no problem collecting accounts on Instagram, sending out emails to Instagram Direct is for you.
Whatsapp messaging
WhatsApp mailing is a convenient way to communicate with clients in bulk via the popular messenger. There are several mailing options: official ones via the WhatsApp Business API, mass spam messages, or sending via applications and emulators.
Official mailing allows you to legally send messages to users who have given consent, and ensures high deliverability with minimal risks of blocking. However, this method requires integration with partner services and is paid for at regional rates. Alternative methods, such as spam mailings, allow you to bypass some restrictions, but are associated with the risk of blocking accounts and violating the messenger’s rules.
- Official WhatsApp mailing
- Spam messages in whatsapp
- Mailings via WhatsApp Business
- Sending messages via browser
- Mailing in whatsapp from phone
- Mailing via Android emulator
Direct marketing service
We are pleased to present you with a comprehensive solution for developing your business using Direct Marketing. Our services will help you effectively interact with your audience and achieve your goals. Work plan:
1. Strategy development
- Contact base audit and assessment of the current state of your database.
- Competitor research to develop a unique communication strategy.
- Selection of tools and types of mailings.
- Creation of a detailed action plan and launch stages.
2. Setting up a mailing service
- Preparing an account for mailings, connecting to postmasters. Setting up a sender, preparing a technical specification for domain verification, alphaname.
- Setting up correct data collection and displaying it in a dynamic dashboard based on Locker Studio.
3. Content preparation
- Creating a content plan for mailings.
- Writing texts and layout of HTML letters.
- Developing letter designs, forms for collecting contacts, banners and other graphic materials.
4. Replenishing the contact base
- Developing a user path map.
- Creating mechanisms for collecting contacts of new subscribers (pop-up and static forms, parsers).
5. Preparing the technical specifications
- Technical specifications for transmitting events from the site for trigger mailings.
- Forms and widgets: Implementation of new forms and widgets.
6. Working with the contact database and audience segments
- Updating and segmenting the database by activity (not opened, opened and not clicked, clicked)
- Conducting RFM analysis to improve interaction with customers.
7. Creating a trigger mailing system
- Product triggers. Mailings based on viewed products, products in the basket and order placement.
- Event triggers. Mailings based on registration, order status change and after-sales service (writing a review, cross-selling).
- Custom triggers. Individual triggers by events and segments.
8. Sending and optimizing mailings
- Automatic and manual mailings, their optimization.
- Developing and testing hypotheses to improve indicators, conducting A/B tests.
9. Monthly reporting on key KPIs
- Synthetic KPIs:
- Open rate (OR) — percentage of opened emails.
- Click-through rate (CTR) — percentage of clicks on emails.
- Click-to-open rate (CTOR) — percentage of transitions from emails.
- Reputation KPIs:
- Bounce rate — percentage of undelivered emails.
- Spam complaint rate — percentage of emails marked as spam (if possible for the selected channel).
- Unsubscribe rate — percentage of unsubscribed users.
- Business KPIs:
- ROMI — return on marketing investment.
- CPO — cost per lead.
- CAC — cost of an acquired client.
