Messaging in Telegram is an effective tool for communicating with the target audience and disseminating information. Many messages in Telegram can be useful for businesses, media and other organizations.
It is necessary to note that dispatches in telegrams take place by telephone numbers, username or user ID. If by numbers, it is necessary to do a preliminary check of availability of the telegram number and its activity.
Important: if you are not sure about the subscriber base, then to increase the conversion rate, you first need to Checking username for validity. So we will get the username and id of active users (were on the network for 3 days) to which we need to send newsletters. If you have already checked the number, then you do not need to do this, since the number’s activity will already be in the report.
- Types of mailings in Telegram
- Searching for an audience
- Subject of the message, rules of composition
- Telegram messaging – sending time
- Mailing in Telegram – analysis
- Messaging in Telegram and its cost
Types of mailings in Telegram
There are some restrictions when setting up mailings in Telegram, namely:
- Firstly We do not work with illegal topics! Casinos and betting and other gray topics – by agreement.
- Secondly Mailing is not made to channels.
- Thirdly, if the mailing is more than 2000, you need to prepare several replacement links, at the rate of 1 link per 2k messages. Otherwise the link will go to flood. That is, it can be regarded as spam. This will result in the link being blocked by Telegram’s anti-spam system.
Here are the main types of mailings in Telegram:
- Mailing by username and ID
- Telegram messaging by groups
- Mailing to phone numbers
- Sending a message via bots
- Telegram messages to channels
Mailing in Telegram by username and ID
Messages will be sent from donor accounts. Each account can be customized for you, for better conversion. You can set your logo, brand name, description (bio) in the donor account. Messages are sent directly to users by their Telegram username or ID. It is also called Mailing in a personal message.
To make this type of mailing we will need:
- Link to chat / group
- Message (picture + link up to 3 + text up to 900 characters)
- Picture (600-600 pix)
- Username or ID of recipients.
- Link to your chat
Telegram messaging to groups
How does Telegram bulk message Sender work? You provide
- List of links to target groups.
- Message (no image, only text up to characters).
- Number of repetitions.
The restrictions apply to the same illegal topics. Also, the mailing group must allow posting messages without additional verification. In addition, do not abuse the number of characters in the message. As a rule, admins pay attention to large texts, emoji and other interactive elements. Therefore, the message can be quickly deleted. This is a double-edged sword.
Links are worth mentioning separately. Many spam bots are configured to automatically delete messages with links. What is the best way to get around this? Well, for example, your contacts in bio.
You can send up to 4000 messages to 100-150 groups per day. When publishing, all chat participants are tagged (mentioned). So your message will be accompanied by a notification to the participants.
Mailing in Telegram to phone numbers
Sending messages to users whose phone numbers are linked to Telegram accounts. This type of mailing is suitable for your customer base, or if you know How to get phones from Viber? What is needed for messaging in Telegram:
- Link to chat / group
- Message (picture + link up to 3 + text up to 900 characters)
- Picture (600-600 pix)
- List of recipients’ phone numbers
- Link to your chat
This type of sending messages has an additional fee for checking phone numbers for telegram accounts. Therefore, Messaging in Telegram via phone numbers will be more expensive.
Sending a message via bots
Messages via bots are automatic sending of messages using Telegram bots. This type is not considered spam since the user pre-subscribes to your bot. This type of mailing is characterized by the fact that many messages in Telegram are delivered to users.
Disadvantages: the biggest disadvantage is subscribing the user to the bot. This process is done exclusively in organic ways. By placing a feedback button on the site through special plugins.
What do you need to have for sending via a bot?
- Firstly, the bot itself (register the bot in Telegram)
- Secondly, a subscription form for the bot or placing a link (to the bot) in the feedback text. (feedback)
- Thirdly, subscribers to your bot.
Having these three points, you can independently, without our participation, send whatever comes to your mind.
Telegram messages to channels
Telegram messages to channels – this is sending messages to comments. Since the ability to publish to channels is closed to regular users, some channels allow commenting on publications. It is to these comments that you can send messages.
The disadvantage of this mailing is the small reach in the channel. Before choosing target channels, be sure to look at the ability to publish comments and the number of views on the publication. Sometimes unscrupulous channels cheat users and for 1 user there are 100 views of the publication. What is needed for mailing in Telegram in the comments:
- Link to the channel with open comments
- Message (link + text)
- Picture (600-600 pix)
- Link to your chat
The main question for this mailing is its survivability, i.e. how quickly the moderator will delete the message.
Audience search – messaging in Telegram
The main question is how to correctly collect the target audience. Now we will give several strategies for searching and collecting the target audience, as well as Telegram scraper options. Accounts and groups should be selected in accordance with the subject of your ad.
- Phone numbers
- Parsing username from chats
- Scraping who wrote in the chat
- Parsing by activity and online
- Scraping telegram from channels
Phone numbers
First of all, this is your customer base. This is the hottest and most interested audience. As a rule, it is collected in the form of a phone number and a name. In order for the mailing in Telegram to be effective, it is necessary to convert your phones into Telegram accounts.
Secondly, Viber group parsing is collecting phones from target Viber groups. Collection occurs exclusively from open groups where you can see the participants. Sometimes we have archives of closed communities from a year ago.
Parsing username from chats
You provide a list of target chats or we find you chats for parsing by keywords in the description or name. The cost of collecting chats is $15 for 10 keywords. The bot goes through and collects all the chats and channels where your keyword is mentioned. After collecting, you view the result and we collect username, subscriber ID from them. Parsing cost – free when ordering telegram add by username or any mailing.
In addition, it is important to order a userneme activity check and select only those who were online or within 3 days. The cost is 0.004 usdt for checking each number, with a minimum order of 10,000 numbers. This audience collection strategy will allow you to collect active participants in target communities. Many messages in Telegram will be most effective, because you send messages only to active ones.
It is worth noting that admins close members of their groups, so there are other ways to get the target audience from these communities. These methods are below.
Messaging in Telegram by those who wrote in the chat
Messaging in Telegram will be carried out for everyone who wrote a message in the chat. This method is suitable if the group subscribers are closed from telegram scraper. Since Telegram does not hide the username of those who write in the chat, we will use this permission. Minimum order is $ 15 or $ 0.08 per username.
This method of obtaining usernames has several varieties, it can be done by:
- the number of messages – for example, all 3000 (custom parameter)
- collect for a certain period
- parse everyone who indicated a keyword in the message
Having collected everyone who wrote in the chat during a certain time or having collected by the number of messages, we will get an active target audience for mailing in Telegram.
Parsing by activity and online
When ordering free parsing, it is important to clarify whether active chat participants, administrators are important to you. When sending telegrams, it is more effective to send letters to an active audience and not to bots or inflated participants.
There is a slight difference between checking username activity and parsing by active participants. Active participants do not have the same accuracy as username activity. Active members have the following settings:
- Visited this month
- Visited this week
- Visited recently
- Not logged in for a long time
While username activities have:
- TG Number
- TG ID
- Nickname
- Last ONLINE TIME
- Phone (if open)
- Premium status
- Avatar photo
- Stories
Scraping telegram from channels
The only known strategy for collecting subscribers to a telegram channel. If comments are open in a telegram channel, this is a chance to get at least some subscribers. Moreover, these users will be active, because they comment on publications.
When collecting, you can order a publication period. Having received subscribers in this way and checked them with an activity validator, we will get a good target audience for mailing in Telegram.
Subject of the message, rules of composition
Each type of mailing has its own technical requirements. In each type of TG mailings, we have specified the terms of reference for their implementation. It is worth noting a number of general approaches to messages.
- First, do not send huge texts. The maximum attention of a person goes to the title (clickbait titles) and the first two sentences. If it does not catch their attention, they do not read further. Present the news from the main to the details.
- Second, use media formats in the message (pictures, video). Be sure to add emoji to messages, preferably animated ones.
Visualization is the key to success. With almost 99% probability, people will see the picture and emoticons first, rather than the text. So, it is worth paying special attention to these elements. What should the image be:- Bright.
- Giving emotion.
- With words or a button.
- Showing the item being advertised.
- Meets size requirements.
- Thirdly, create a clear value for the message. What the user will get by clicking on the link.
- Fourth, segment messages by audience.
- Fifth, use trigger words: Examples of cool words that attract attention and are worth placing in the first sentence:
- Free.
- New (new).
- Tested.
- Easy (simple).
- Secret.
- Everything.
By applying these recommendations, you will create a clickable message and Messaging in Telegram will be more effective.
Telegram messaging – sending time
We think there is no point in explaining that there are certain top hours when viewing will be maximum. And you need to plan your posting during this period of the day. After all, people will definitely watch Teĺegram web at lunchtime and after work. And people working in this messenger can check it all day.
But since we cannot segment them with precision, it is still worth making posts during the hours when there will be 100% hit.
Also, do not forget about geozones if your audience lives in a different time zone, then you should take this into account. Alternatively, you can check the Telegram accounts to whose analytics you have access. Look at the time when your audience is online.
Mailing in Telegram – analytics
Once again, we recommend that you do not conduct marketing activities if you cannot measure the effectiveness.
- First, it is worth defining key performance indicators. What is the main result for you and what is secondary. What are you willing to pay money for and what are you not willing to pay for. The main KPIs for mailings are:
- Reach. The number of users who received the message.
- Delivery Rate. The share of successfully delivered messages from the total number of sent messages.
- Open Rate. The percentage of users who opened the message after receiving it.
- Click-Through Rate (CTR). The percentage of users who clicked on links or buttons in the message.
- Subscription/Unsubscription Rate. Change in the number of subscribers in your channel/group after mailing.
- Conversion Rate. The percentage of users who performed the target action after receiving the message. As an example, sales.
- Secondly, calculate ROI. Select from the list what is most important to you! Once selected, you can calculate ROI (Return on Investment). Return on investment, which measures the profitability of the mailing list.
In addition, if you drive traffic to your site where the user performs a key action, be sure to add a UTM tag about the mailing list to the link. This way you will see how many conversions were made from your telegram mailing list.
Messaging in Telegram and its cost
- Sending a message by user name and ID
- Sending a message by user name and ID (picture + text + link) from $ 0.081. Average order fulfillment time is 24 hours. Minimum order from 1,500 pcs. Maximum quantity per day is 50,000 pcs. Discounts are possible depending on the volume and format (for example, only a picture).
- Messaging in Telegram group
- Mailing to groups occurs via links to target chats. Our accounts join these groups and send one text message. We work from 150 chats. The price for one message is 0.33 usdt (150*0.33=50 usdt). Each subsequent repetition (paid separately) can be made with a delay of 1 hour.
- Messages by phone
- Messages to phones in telegram are pre-checked for telegrams. The price of checking is 0.002 usdt for checking each number, with a minimum order of 10,000 numbers. Or a fixed payment of up to 10,000 in 20 usdt. The mailing itself in telegram (picture + text + link) from $ 0.081.
