Email Marketing

Contents:

• Email marketing who is suitable
• What to send in email newsletters
• Email marketing budgets
• Email marketing tools
• Email newsletter results
• Email newsletter services
• CPM integration – email marketing

Email marketing who is suitable

Don’t expect a wow effect from Email marketing; the email newsletter service may disappoint you. Email marketing is great for long-term sales. When you need to warm up the client at all stages of the funnel. Don’t expect a WOW effect, it just warms up your customers until the next time they contact another higher-converting channel. Geo application of email marketing with a large advantage towards the Western market. Conversions from mailings are about 1-2%. We multiply by conversions into buyers or clients and we get quite a bit. In general, don’t expect the WOW effect – this is just a means to interest the buyer.

There are several types of email marketing that can be used to achieve different goals. Some of the most common types of email marketing include:

• Email newsletters. The most common type of email marketing, which includes sending newsletters, news, promo codes.
• Personalized letters. They are created taking into account the preferences and behavior of each specific recipient. Such letters may include personal recommendations, offers and discounts.
• Trigger letters. Sent automatically based on recipients’ actions or behavior, such as when they leave items in their cart, register on a website, or make a purchase.
• Email campaigns. These are emails that are used to promote a new product, service or event. They may contain information about prices, dates and locations, and other related information.
• Blog newsletters. Contains the latest company blog posts. They can help increase website traffic and retain your audience.
• Social network newsletters. They can help increase the number of subscribers and attract new customers.

The type of email marketing you choose depends on the company’s goals and its audience.

What to send in email newsletters

The content plan for the email newsletter needs to be structured according to the principle of propaganda: 80% is entertaining and only 20% is promoting (in our case, selling). As a result, you will receive a working chain of letters that will lead to sales. Content writing is fully described in the copywriting section.

Email marketing content plan

Content plan – needs to be divided into 8 sections:

• Training – teach your subscribers. Teach how to use the product or how to use it, tell what types, types, etc. exist
• Informing – inform about new products, arrivals or launches of new products. Inform about the release of new models about innovations in the services offered. (We do not sell, we inform you).
• PR – promotions, discounts, send coupons in your email newsletter, etc. We will include all your suggestions in a separate newsletter.
• Distribute your content 40% Training 40% Informing and only 20% PR

Email newsletter topics

The topics of email newsletters can be different, and the choice of a specific topic depends on the goals and audience of the company. However, there are a few topics that are usually the most in demand and attract more attention from recipients:

• Promotions and discounts. One of the most popular topics for email newsletters. Offers for discounts, free shipping or other promotions. In turn, they can encourage customers to buy and help increase sales.
• News and updates. Email newsletters to communicate the latest news and company updates.
• Newsletters. Contain useful information for the audience, such as tips, instructions or industry news.
• Personalized recommendations. In this case, these are email newsletters that may contain personal recommendations, for example, based on previous purchases.
• Gratitudes and congratulations. Send a message on your birthday or Thanksgiving.
• Feedback and surveys. Will help improve the quality of products and services.

The choice of a specific topic depends on the company’s goals and audience. Therefore, it is recommended to test different options. Ultimately, determine which of them are most effective in achieving your goals.

Email Marketing Budgets

The email marketing budget starts from 0 UAH and, of course, your desire. Just set up an AUTO REPLY in your mailbox. As a result, you will receive free messages that will inform everyone who sent letters about your product. You don’t need any tools for this action. Attach a PDF file (it takes up the least amount of space). Write down the main categories of the product you are promoting. Links to social phone numbers networks, groups, website – your first email marketing is all ready.
The minimum email marketing budget for setting up auto-sending chain letters is $10 / 3000 subscribers per month.

Costs for setting up email marketing may vary depending on the chosen platform and mailing methods. However, the main costs may be:

• Platform for mailings. Tools for creating, sending and tracking mailing results. Costs for using the platform may vary depending on its functionality.
• Subscription cost. Some platforms may require you to pay a subscription to their services. Subscription costs may vary depending on the plan you choose.
• Template design and development. Creating professional-looking email newsletters may require the services of a designer or developer. The costs of design and development of templates depend on both the complexity of the design and the number of templates.
• Content. Creating content for email campaigns may require paying a copywriter or video producer.
• Maillist – to send email newsletters, you need to have a list of contacts.
• Analytics. Tracking the results of email campaigns may require the use of special analytics tools.

Overall, the cost of setting up email marketing can vary depending on the specific needs of the company and the platform chosen.

Email marketing tools

An email address parser is an excellent tool for collecting addresses on the Internet. Just enter the site list or keywords and the mailing list will be collected.

Email address parser

Collecting a database of email addresses – a parser for searching email addresses (👉Email Extractor). What parsers exist for collecting email addresses. Email parsing is not one of the types of services, we recommend that you familiarize yourself with parsing phone numbers from Viber HERE.

Checking addresses for validity

After you collect email addresses, the email address parser should help with this; in the end, they should be checked for validity. Your mailing list may be banned because there will be non-existent emails in the list of addresses. So what can you do

How to check email addresses for validity – MailTester, VerifyEmailAddress, ZeroBounce
🔎 Email validation Checking emails for validity (👉ePochta Verifier)

Email newsletter

And now we come to the most important thing: sending emails. What’s the best way to send newsletters? An email newsletter service that is right for you. Emails can be sent both on your side (via 👉ePochta Mailer) and on the side of the mailing service (register👉mailing service).

As a result, we managed to collect all well-known sites into one list, email newsletter service number 1:

The most famous services for sending letters:

1. Mailchimp
2. Sendinblue
3. Constant Contact
4. AWeber
5. GetResponse

Email newsletter results

Email newsletters have a low conversion rate, so you shouldn’t spend your entire marketing budget on them. In Europe and the USA, the bourgeois market, email newsletters are more effective than in the post-Soviet space. So here are some tips on how to conduct email newsletter analytics. Always include utm tags. Place utm on buttons in the body of the letter, in links in pictures. Monitor your newsletters in Google Analytics. You need to know what is worth paying for and what is draining your budget. Therefore, set up end-to-end analytics.

Divide your subscribers into “Read everything”, “Read some” and “Do not open”. By clearing your databases of non-openers, you are guaranteed to increase your conversion rate from 1-2% to 10-15%.

How to analyze email newsletters –

Email newsletter services

We can offer both one-time and customized mailing chains. We create information, service and advertising content. Reviews from our customers and their questions in Telegram marketing channel, Viber and Facebook

Carrying out a one-time mailing with ready-made content

Includes preparing and sending a mailing using a ready-made template in accordance with the customer’s specifications, as well as providing a report on the results of the mailing. Execution time: 2 working days $20.

Express strategy or email marketing audit

Developing a basic strategy for launching email marketing from scratch or further developing and improving mailings. Execution time: 3 working days 80$. Email marketing audit

Setting up auto-mailing

Automatic mailing includes setting up automatic mailing provided that all email templates in the chain are ready. The cost of setting up integrations with crm/cms/erp systems is separate. Execution time: 5 working days $40 per letter in a chain. As a result, we recommend at least 3 letters.

Creating a template in the block editor

If you are experiencing difficulties with the online editor, our designers will help you create an individual letter layout specifically for you. Execution time: 2 working days (excluding time for approval) $85.

Setting up an email marketing smart object

Setting up a smart object in a template created in the block editor. This is especially true for those who have many similar blocks in their emails. For example, product cards in an online store. Execution time: 2 business days $20.

Layout of an html letter using a ready-made psd layout

Includes layout of the finished design layout and subsequent uploading to your personal account. You will also receive an archive with a responsive layout and images. Execution time: 3 working days (excluding time for approval) from $50.

Segmentation of email addresses

Working with the database Let’s put the contact file in order and upload it to your personal account. We will transfer subscribers from another service and separately save the lists of those who previously unsubscribed so that you do not accidentally re-upload them. Let’s check the quality of the base in the validator. Execution time: 1 working day $20.

Abandoned cart

Setting up an “abandoned” cart Includes setting up the integration module and creating an “abandoned” cart trigger chain of 3 emails. When setting up, a ready-made template and Customer materials are used to prepare letters. Execution time: 5 working days 100$.

Email marketing – CPM integration

Integration of email marketing with a CRM or CMS system Integration of your platform with address databases in the auto mailing service using ready-made modules.

Combining email marketing with a CRM (Customer Relationship Management) system can significantly simplify the process of maintaining a customer database and increase the efficiency of marketing campaigns.

Key benefits of integrating email marketing with CRM:

• Data merging. When email marketing is integrated with CRM, customer data is collected in one place. This allows you to improve the quality of data, avoid duplication of information and get a complete picture about the client.
• Personalization. With the help of integration, you can use data from CRM to personalize email campaigns. For example, you can send an email with a personal greeting and mention the client’s name.
• Automation. Integration allows you to automate the sending of email campaigns based on data from CRM. For example, you can set up automatic email sending after registering on the site or after making a purchase.
• Track results. Since integration with analytics allows you to track results, you need to be more careful about setting it up. As a result, this allows you to improve the effectiveness of campaigns and optimize them in the future.
• Improving communication. Thanks to integration, you can improve communication between marketing and sales departments. For example, sales can receive notifications about which customers have opened an email campaign and expressed interest in the offer.

Integrating email marketing with CRM may require additional costs for setting up and connecting systems. However, it can significantly increase the effectiveness of marketing campaigns and simplify the process of maintaining a customer base.